Brand Identity & Website Design for a Psychotherapy Practice
A Calm and Trust-Building Digital Presence for Mental Health Care
This project focused on creating a complete brand identity and professional website for a psychotherapy practice offering in-person sessions. The goal was to design a visual and digital presence that supports emotional safety, builds trust from the first interaction, and gently guides potential clients toward taking the first step of booking a therapy session.
Given the sensitive nature of mental health services, the project required a thoughtful, ethical design approach – one that balances warmth and calm with clarity, professionalism, and credibility.
Client overview
A Psychotherapy Practice Focused on Emotional Well-Being
Terapia i Rozwój Agnieszka Nowak is a psychotherapy practice offering in-person sessions in Wrocław, Poland. The practice is built on empathy, trust, and an individual, deeply human approach to therapy, with a strong focus on supporting mental health and emotional well-being.
In addition to therapeutic work, the brand emphasizes education and awareness around personal development – creating a safe and supportive space for clients seeking professional psychological care.
Scope of Work
Logo design and visual identity system
Custom hand-drawn icon design
Website design and development
Consultation booking support
Design Challenge
Designing a Brand and Website That Build Emotional Safety and Trust
The key challenge of this project was to create a brand identity and website that immediately communicate calm, warmth, and professionalism – qualities essential for mental health services. The design needed to lower emotional barriers, support a sense of safety, and help potential clients feel reassured when considering therapy.
At the same time, the brand had to stand out subtly among other psychotherapy practices in Wrocław without becoming visually overwhelming. The website needed to do more than inform – it had to gently guide users, support decision-making, and make the process of booking a session feel approachable and respectful.
Solution & Impact
A Thoughtfully Designed Brand and Website Supporting Mental Health Care
The project resulted in a cohesive and calming brand identity rooted in nature-inspired colors that evoke balance, trust, and emotional safety. Every design decision—from typography and spacing to color usage – was made intentionally to create a supportive and professional visual language.
The logo concept symbolically represents inner growth and emotional development, using a subtle plant emerging from the head to reflect healing, transformation, and the therapeutic process. This visual metaphor reinforces the practice’s mission in a gentle, intuitive way.
Alongside the branding, I designed and developed a WordPress-based website that allows the client to manage content independently while presenting services in a clear and accessible structure. Intuitive navigation, thoughtful content hierarchy, and subtle hand-drawn icons support clarity without visual overload.
As a result, the practice gained a professional and trustworthy online presence that supports client acquisition, simplifies the consultation booking process, and strengthens credibility in the mental health field. The website now functions as a strategic business tool – supporting visibility, trust-building, and long-term relationships with clients.
