Website Design & Development for a Career Coaching Brand
A Scalable Online Platform Supporting Personal Brand Growth
This project focused on redesigning and developing a modern website for a career coaching brand built around long-term growth, clarity, and personal development. The goal was to create a digital platform that not only reflects the depth and values of the coaching practice, but also actively supports service sales, client inquiries, and scalable business growth.
Particular emphasis was placed on usability, content clarity, and creating a smooth journey-from first contact with the brand to booking consultations and purchasing coaching programs online.
Client overview
A Personal Brand Focused on Career Development for Women
Przystań Zmiany Zawodowej is the personal brand of Agnieszka Baranowska, focused on career coaching and professional development support for women. The brand’s mission is to help women regain control over their professional lives, define a clear direction for growth, and pursue their career goals in alignment with their values, needs, and inner strengths.
Through a combination of coaching expertise and an empathetic, supportive approach, the brand creates a safe space for reflection, change, and long-term professional development.
Scope of Work
Website design and development
Online consultation booking setup
E-commerce setup for coaching services and digital offers
Blog and content structure for knowledge sharing
Design Challenge
Designing a Website That Supports Growth, Clarity, and Conversion
The existing website no longer supported the growth of the brand. It was built on outdated technology that made content management difficult and limited the client’s ability to independently develop the platform over time.
Beyond technical limitations, the website needed to better communicate the depth of the coaching offer and guide users clearly through the brand story, services, and next steps. Key challenges included structuring a growing offer, enabling online booking and sales, highlighting seasonal programs, creating space for educational content through a blog, and building a flexible foundation for future digital products.
Solution & Impact
A Scalable Website Designed to Support Personal Brand Growth and Sales
The project resulted in a modern, cohesive, and easy-to-manage website designed to actively support the growth of the personal brand and the sale of coaching services. Built on a flexible system, the website allows the client to independently manage content, publish blog articles, update her offer, and continuously develop the platform as the business evolves.
The visual direction reflects the brand’s identity and values, combining its signature pink with softer tones and white to create a balanced, approachable, and emotionally engaging experience. Subtle floral elements reinforce the nurturing character of the brand while maintaining clarity and professionalism across the website.
Integrated online booking and e-commerce functionality guide users smoothly from first contact with the brand to booking consultations or purchasing coaching processes. By shortening the decision-making path and reducing the need for manual coordination, the website functions as a scalable business tool-allowing the founder to focus on working with clients while supporting long-term brand development and strategic growth.
