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BRAND IDENTITY

Your brand speaks before you say a word

From €1,650

Tell me about your project

Need a website too? See Website Design & Build.

People form an opinion of you before they read a single line. A homemade logo and a mix of fonts and colors make you look newer and smaller than you are, and that’s usually when the discount requests start.

I create a brand that matches the level of your work: your logo, colors and typography, plus guidelines that keep it consistent everywhere, from your website to your proposals.

Book it as a project of its own, or pair it with a new website and I’ll design both together.

CHOOSE YOUR PACKAGE

Three ways to build your brand

Each one starts with a strategy session and ends with files you own. The difference is how far we take it.

  • Essentials

    €1,650

    3 weeks

    Everything you need to look established, with a logo, colors and type that work everywhere.

    • 60-minute strategy session

    • Brand and offer review

    • Typography and color palette

    • Primary logo, secondary logo and brand icon

    • Mockups of your brand in use

    • 2 rounds of changes

    • Short brand guidelines

    • All final files, copyright included

    Choose Essentials

  • Signature

    €2,950

    4-5 weeks

    For experts raising their prices, who need the brand and the message to match.

    • Everything in Essentials

    • 90-minute strategy session

    • Brand positioning and messaging

    • LinkedIn banner and profile visuals

    • Proposal template

    • Business card design

    • Email signature

    Choose Signature

  • Atelier

    €4,450

    6 weeks

    The complete system, with every piece designed to work together.

    • Everything in Signature

    • 60-minute positioning and messaging session

    • 60-minute offer structure session

    • Your offer structure, mapped out and written up

    • Presentation template with 10 slide layouts.

    • 3 LinkedIn post templates

    • LinkedIn carousel template

    • Full brand guidelines
    • 3 rounds of changes
    Choose Atelier

THE PROCESS

What happens after you say yes

Every project runs on a fixed timeline, so you always know what's happening and what I need from you.

Scope, contract and timeline

First, we agree on exactly what’s included. You get a contract prepared by a lawyer and a full project timeline with every date. You review and sign both before we start.

Once the 50% deposit arrives, your spot in my calendar is reserved. I send you a detailed questionnaire about your business, clients and offers, and we book your first strategy session.

What your brand needs to say

We meet online and go through your questionnaire answers: who you work with, what you sell and why clients choose you.

How far we go depends on your package. Essentials covers a review of your brand and offers. Signature adds your positioning and messaging. Atelier adds a second session to map out your offer structure.

Your brand, designed

I design your logo, colors and typography around the strategy we set. Then I show them on mockups, so you can see your brand in use before you approve it.

You get two rounds of changes, or three with Atelier. Signature and Atelier also include the extras from your package, like your LinkedIn visuals and templates.

Your brand, in your hands

Once you approve the final design, I send the final invoice. When it’s paid, you get every file you need for screen and print, plus brand guidelines that show how to use them and why each choice was made.

The copyright is transferred to you in writing, so your brand is fully yours.

FAQ

Questions people ask before booking

Price, timing and how we'll work together, answered upfront.

Not necessarily. Many excellent fonts are free for commercial use, and they work well for most brands. If your brand calls for something more distinctive, I’ll recommend a paid font and tell you the cost upfront. You buy the license in your own name, so it stays with your business, whoever you work with later.
I take on a maximum of two projects a month, so every project runs on dates we agree before we start. If your feedback arrives late, your project moves to my next free slot, with a rescheduling fee. That way, every client gets my full attention during their project.
You do. Once the final invoice is paid, the copyright to your logo, brand design and templates is transferred to you in writing. Fonts and stock images are licensed, not owned, and the font answer above explains how that works.
In two parts. 50% books your spot in my calendar. The other 50% is due on the completion date in your timeline, before your final files are delivered.
No, you get one, and it’s the one the strategy points to. Everything we work out in the strategy session goes into that single direction, so you’re never stuck choosing between options that each get half the thinking. Then I refine it based on your feedback, in the rounds of changes included in your package.

YOUR BRAND NEEDS A HOME

Give your new brand a website to match

A new brand on an old website sends mixed signals. Book both, and your website builds on the strategy from your brand project. We skip the second strategy session, and €300 comes off your website.

See Website Design & Build

READY TO BEGIN?

Tell me about your business

Share a few details about what you do and where your brand is now, and I’ll reply with next steps. I take on two projects a month, so it’s worth asking early.
Tell me about your project