Website & E-Commerce Solutions for an Educational Brand
A Scalable Digital Platform for Learning, Growth, and Knowledge Sharing
This project focused on creating a cohesive digital platform that enables an educational brand to scale beyond one-to-one services and reach a wider audience through online products. The goal was to combine a professional website, e-commerce functionality, and an online course environment into a single, intuitive system that supports both learning and sustainable business growth.
Particular emphasis was placed on clarity, accessibility, and ease of use-ensuring that students can quickly find relevant resources while the brand owner can efficiently manage content, products, and ongoing development of the platform.
Client overview
An Educational Brand Supporting Students in Exam Preparation
Sztuka Literacka is an educational brand founded by Marlena Kalicka, dedicated to supporting students preparing for the Polish high school final exam (matura) in Polish language and literature. The brand offers structured educational resources, including comprehensive study notes, online courses, and individual online tutoring.
Built on expert knowledge, a personalized teaching approach, and a genuine passion for literature, Sztuka Literacka focuses on making learning more approachable, engaging, and effective through thoughtfully designed digital solutions.
Scope of Work
Visual design aligned with existing brand identity
Website design and development
E-commerce setup for digital products
Online course / learning platform integration
Design Challenge
Designing a Platform That Supports Learning and Growth
The main challenge of this project was to design a website and e-commerce platform that could support the growth of the brand beyond individual tutoring sessions while remaining clear, accessible, and easy to navigate for students. The platform needed to organize a large amount of educational content in a structured way, allowing users to quickly find relevant materials without feeling overwhelmed.
From a visual perspective, the design had to remain fully aligned with the existing brand identity-soft, feminine, and subtle-drawing inspiration from literature, old manuscripts, and the aesthetics of traditional books. The challenge was to translate this delicate, emotionally driven visual language into a functional digital experience that supports both learning and long-term platform expansion.
Solution & Impact
A Scalable and Immersive Digital Platform for Educational Content
The project resulted in a custom-designed and developed website that translates the founder’s vision into a cohesive, immersive digital experience. The visual concept draws inspiration from books and traditional literature, using hand-drawn, vintage-style illustrations and subtle paper-like textures to evoke the tactile quality of printed pages while maintaining a modern, accessible interface.
Beyond its visual layer, the platform was designed to fully support the functional needs of the brand. An integrated e-commerce system enables the sale and delivery of digital products-such as e-books and online courses-allowing students to purchase and access educational materials seamlessly on any device. Clear structure and intuitive navigation ensure a consistent user experience, even as the content offering continues to grow.
As a result, Sztuka Literacka gained a reliable and scalable digital foundation for developing its educational business online. The platform supports long-term growth, simplifies content and product management, and allows the brand to confidently share knowledge, sell digital resources, and respond to the evolving needs of its audience-while maintaining a strong, cohesive brand experience.
