Website & E-Commerce Solutions for an Educational Brand
A Scalable Digital Platform for Learning, Growth, and Knowledge Sharing
This project focused on creating a cohesive digital platform that enables an educational brand to scale beyond one-to-one services and reach a wider audience through online products. The goal was to combine a professional website, e-commerce functionality, and an online course environment into a single, intuitive system that supports both learning and sustainable business growth.
Particular emphasis was placed on clarity, accessibility, and ease of use-ensuring that students can quickly find relevant resources while the brand owner can efficiently manage content, products, and ongoing development of the platform.
THE BRIEF
An Educational Brand Supporting Students in Exam Preparation
Sztuka Literacka is an educational brand founded by Marlena Kalicka, dedicated to supporting students preparing for the Polish high school final exam (matura) in Polish language and literature. The brand offers structured educational resources, including comprehensive study notes, online courses, and individual online tutoring.
Built on expert knowledge, a personalized teaching approach, and a genuine passion for literature, Sztuka Literacka focuses on making learning more approachable, engaging, and effective through thoughtfully designed digital solutions.
What I did
Visual design aligned with existing brand identity
Website design and development
E-commerce setup for digital products
Online course / learning platform integration
THE IDEA
Designing a Platform That Supports Learning and Growth
The main challenge of this project was to design a website and e-commerce platform that could support the growth of the brand beyond individual tutoring sessions while remaining clear, accessible, and easy to navigate for students. The platform needed to organize a large amount of educational content in a structured way, allowing users to quickly find relevant materials without feeling overwhelmed.
From a visual perspective, the design had to remain fully aligned with the existing brand identity-soft, feminine, and subtle-drawing inspiration from literature, old manuscripts, and the aesthetics of traditional books. The challenge was to translate this delicate, emotionally driven visual language into a functional digital experience that supports both learning and long-term platform expansion.
